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Tik tok music platform7/9/2023 ![]() Beyond just the ease of proliferation – TikTok is also incredibly valuable to creators because of the nature of the platform. Similarly, it means that for creators, using TikTok music promotion has a much greater potential for organic growth and increased views for content. This makes the platform incredibly interesting to users and the more time they spend on TikTok, the more the algorithm learns what kind of content works best for that user. The For You stream is a mixture of followed and unfollowed accounts where the algorithm suggests new content to the user in an infinite-scroll format. ![]() The “Following” stream is exclusively for content from followed accounts but the feed actually defaults to the “For You” stream. Whilst you can follow specific accounts, the news feed is presented in two different flavours: “Following” and “For You”. One of the strengths of TikTok, both for users and for creators, is the ease of proliferation across the platform. Other artists have used TikTok promotion as part of a wider strategy to reinforce their image – Justin Hawkins of The Darkness has a really fascinating channel where he listens to, plays along with and comments on releases by other artists. It’s worth checking Lil Nas and his channel, with millions of users. TikTok Song Promotionįrom a music perspective, some artists such as Ashnikko have built their fanbase on Tik Tok promo, by sharing all kinds of content including new song ideas, behind-the-scenes footage, live Q and A’s and even just random little thoughts – they’ve then leveraged this fanbase to grow into other forms of media. Dancing is still a factor (at the time of writing, the latest trends are nodding your head along to Drilla or swinging your hips from side to side along with Rod Stewart’s If You Think I’m Sexy, but there are also loads of other content creators like LadBible uploading funny videos, Red Bull showing extreme sports, celebrities like Dwayne Johnson offering a window into their lives and sheepdog farmers showing how they train their dogs. In its early days, Tik Tok was known for videos of challenges and lip-syncing – in its purest form these were often fun and innocent pieces of content such as mastering specific dance moves to songs but on the more controversial side, challenges such as the ‘birdbox challenge’ where users filmed themselves driving whilst blindfolded (sadly with some fatal conclusions). Unlike YouTube, the Chinese-owned platform is geared towards short-form videos ranging from 15 seconds to 3 minutes. ![]() To the uninitiated, TikTok promotion is a video-based social media platform where users can upload videos. ![]()
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